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About the practice · Fayetteville, NC

We sit with leaders while they think it through.

No frameworks to memorize. No slide decks. One coach and one hard problem at a time.

The Hearvana coaching room with two facing chairs
// fig.03 — turnbull road, 4pm

How Hearvana started

Hearvana began with a simple complaint: coaching had gotten loud. Assessments, quadrants, apps, a personality color. None of it helped the person who had to make the call by Friday.

So we stripped it back. A closed door. Two chairs. One leader carrying something heavy, and one coach whose only job is to help them set it down and look at it straight.

We work with senior managers, founders, and directors across the Sandhills and beyond — people who lead rooms, sign the decisions, and rarely get an honest hour to think. Some come with a specific call. Others come because the role got bigger than the way they were leading it.

The work is quiet on purpose. Clarity doesn't arrive at a shout.

What hasn't changed since day one: the person you meet on the first call is the person in every session after. No hand-offs. No junior associate learning on your time.

One question

What decision have you been circling for a month?

Bring it to a first call

What we hold to

Five rules we don't bend.

// 01

One coach, always

You get the same voice from the first call to the last review. We keep the practice small so we can mean that.

// 02

The room is sealed

What's said in a session stays there. Reports name no one. Your board hears outcomes, never transcripts.

// 03

Evidence over vibes

We coach from what people around you actually said — real feedback, not a personality quadrant or a color code.

// 04

Plain over polished

We'd rather tell you the true, uncomfortable thing than the smooth one. That's the whole reason to hire an outsider.

// 05

One flat fee

Engagements are scoped and priced in writing before we start. No retainers stacking up, no hourly meter running.

Dana Hale, Principal Coach at Hearvana

// who you actually work with

Dana Hale

Twenty years spent in and around leadership rooms — first as an operations director carrying her own hard calls, then across the table helping others carry theirs. Dana founded Hearvana to do one thing well: sit with a leader and think.

She trained in evidence-based executive coaching and 360° assessment, but she'll be the first to tell you the credentials aren't the point. The point is the hour, the honesty, and what you decide to do with it.

// works with

Senior managers, founders, directors, and newly-promoted leaders finding their footing.

// won't do

Motivational speeches, personality tests as gospel, or telling you what you want to hear.

The honest picture

What working with us is actually like.

// the cadence

Twice a month

Sessions every two weeks — enough to keep momentum, spaced enough to try things between them. In person on Turnbull Road or by video.

// the reply

Within one working day

Email or call and you hear back from Dana, not an assistant. The first thirty-minute call is free and there's no pitch on it.

// the fit

We'll say if it's not us

If coaching isn't the right tool for what you're facing, we'll tell you on the first call and point you somewhere better.

Start here

Thirty minutes. No charge. No pitch.

Book the first call